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    <title><![CDATA[Crafty Devil Blog]]></title>
    <link>http://craftydevil.co.uk/blog</link>
    <description></description>
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    <dc:language>en</dc:language>
    <dc:creator>hello@craftydevil.co.uk</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-15T10:49:36+00:00</dc:date>
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    <item>
      <title><![CDATA[Crafty Coffee June announcement]]></title>
      <link>http://www.craftydevil.co.uk/blog/crafty-coffee-june-announcement/</link>
      <guid>http://www.craftydevil.co.uk/blog/crafty-coffee-june-announcement/#When:10:49:36Z</guid>
      <description><![CDATA[We look forward to seeing some old and new faces so come along for some early morning tea, coffee and baked goodies.]]></description>
      <dc:subject><![CDATA[]]></dc:subject>
      <dc:date>2012-05-15T10:49:36+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[The A/B/Cs of Unbounce Landing Pages]]></title>
      <link>http://www.craftydevil.co.uk/blog/the-a-b-cs-of-unbounce-landing-pages/</link>
      <guid>http://www.craftydevil.co.uk/blog/the-a-b-cs-of-unbounce-landing-pages/#When:11:24:07Z</guid>
      <description><![CDATA[Effective landing pages are a critical component of any website. And although the #CraftyHack project is time constrained, we wanted to take the time to optimise our message and attract the most potential customers to our free trial.

To rapidly deploy our experiment, we used Unbounce to create landing pages and measure conversions across multiple variants - in effect an A/B/C test. Without conversions you don't have a business.]]></description>
      <dc:subject><![CDATA[Marketing,]]></dc:subject>
      <dc:date>2012-04-05T11:24:07+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Crafty Devil Hosts Another Successful Crafty Coffee]]></title>
      <link>http://www.craftydevil.co.uk/blog/crafty-devil-hosts-another-successful-crafty-coffee/</link>
      <guid>http://www.craftydevil.co.uk/blog/crafty-devil-hosts-another-successful-crafty-coffee/#When:10:59:20Z</guid>
      <description><![CDATA[Last Friday saw Crafty Devil host the second Crafty Coffee web technology networking event of 2012. A bi-monthly event, Crafty Coffee is a great opportunity for early morning coffee and conversation with similarly minded professionals.]]></description>
      <dc:subject><![CDATA[Event,]]></dc:subject>
      <dc:date>2012-03-30T10:59:20+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[CraftyHack Adventures in Ruby and Pair Programming]]></title>
      <link>http://www.craftydevil.co.uk/blog/craftyhack-adventures-in-ruby-and-pair-programming/</link>
      <guid>http://www.craftydevil.co.uk/blog/craftyhack-adventures-in-ruby-and-pair-programming/#When:13:40:15Z</guid>
      <description><![CDATA[When we took on the #CraftyHack project earlier this month, our goal was to challenge ourselves and stress test how we operate. We knew that, to reflect our real working lives, we’d have to fit it around ongoing work, and balance swift progress with delivery of a world class product. With high client expectations to meet, the last thing we want is to waste time or jeopardise our reputation. Even if, in this case, our client is ourselves.]]></description>
      <dc:subject><![CDATA[Development, Latest News, New Projects,]]></dc:subject>
      <dc:date>2012-03-26T13:40:15+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Crafty Devil Readies Holibob for Beta Launch]]></title>
      <link>http://www.craftydevil.co.uk/blog/crafty-devil-readies-holibob-for-beta-launch/</link>
      <guid>http://www.craftydevil.co.uk/blog/crafty-devil-readies-holibob-for-beta-launch/#When:23:01:29Z</guid>
      <description><![CDATA[Belfast web app developer Crafty Devil, is approaching the half way point in the company’s #CraftyHack exercise, designed to ‘stress test’ the company’s operations and better assess the service it provides to customers.]]></description>
      <dc:subject><![CDATA[Development,]]></dc:subject>
      <dc:date>2012-03-20T23:01:29+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Craftyhack - Keeping It Simple]]></title>
      <link>http://www.craftydevil.co.uk/blog/craftyhack-keeping-it-simple/</link>
      <guid>http://www.craftydevil.co.uk/blog/craftyhack-keeping-it-simple/#When:11:21:22Z</guid>
      <description><![CDATA[As a web designer, the temptation is always there to over indulge on fancy effects and the latest techniques, often to the detriment of the user experience. Back in 2000, a total lack of regard for the customer proved fatal to online retailer Boo.com.]]></description>
      <dc:subject><![CDATA[Business, General,]]></dc:subject>
      <dc:date>2012-03-14T11:21:22+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Craftyhack - Give it a Name!]]></title>
      <link>http://www.craftydevil.co.uk/blog/craftyhack-give-it-a-name/</link>
      <guid>http://www.craftydevil.co.uk/blog/craftyhack-give-it-a-name/#When:13:40:16Z</guid>
      <description><![CDATA[We would like you to name our app, here is the shortlist. Pick one!]]></description>
      <dc:subject><![CDATA[New Projects,]]></dc:subject>
      <dc:date>2012-03-12T13:40:16+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[CraftyHack - Product Research and Validation]]></title>
      <link>http://www.craftydevil.co.uk/blog/craftyhack-product-research-and-validation/</link>
      <guid>http://www.craftydevil.co.uk/blog/craftyhack-product-research-and-validation/#When:12:09:08Z</guid>
      <description><![CDATA[I’m undertaking two parts of the #CraftyHack project that I care passionately about -  researching the problem, and documenting the User Experience requirements that the design and technical teams will use to build the product.]]></description>
      <dc:subject><![CDATA[Business, General, Marketing,]]></dc:subject>
      <dc:date>2012-03-08T12:09:08+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Crafty Devil Takes Customer Satisfaction One Step Further!]]></title>
      <link>http://www.craftydevil.co.uk/blog/crafty-devil-takes-customer-service-one-step-further/</link>
      <guid>http://www.craftydevil.co.uk/blog/crafty-devil-takes-customer-service-one-step-further/#When:16:16:42Z</guid>
      <description><![CDATA[Every business claims to be focused upon providing a level of service, which exceeds customer expectations. However, Crafty Devil is taking customer satisfaction one step further, by becoming their own customer!  ]]></description>
      <dc:subject><![CDATA[Event,]]></dc:subject>
      <dc:date>2012-03-05T16:16:42+00:00</dc:date>
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    <item>
      <title><![CDATA[It&#8217;s Crafty Coffee Time!]]></title>
      <link>http://www.craftydevil.co.uk/blog/its-crafty-coffee-time/</link>
      <guid>http://www.craftydevil.co.uk/blog/its-crafty-coffee-time/#When:10:26:33Z</guid>
      <description><![CDATA[Building on the success of the inaugural Crafty Coffee held in January, the next Crafty Devil is being held on Friday 23rd. March 2012. Bringing together a diverse mix of local business people, web professionals and marketers, Crafty Coffee is an informal, networking event.]]></description>
      <dc:subject><![CDATA[Event,]]></dc:subject>
      <dc:date>2012-03-05T10:26:33+00:00</dc:date>
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