Crafty Devil is now Flowlens... Visit or read on to learn why

Tuesday, 25th March 2014

All Change

When we established Crafty Devil in 2006 we had a mission to create beautiful, effective and profitable user experiences for our customers.

Adding value has been our motto, offering expert advice and an outside opinion, we’ve many long term customer relationships to look back upon, and excellent results to be proud of.

In the digital arena, too many companies have been burnt, and we knew there was an opportunity to be different.

We deliver demonstrable benefits and savings to leaders such as Survitec Group, CDE Global, INM, Dale Farm and Kiverco, whether its online lead generation, selling, asset management, operations management, customer service.

Why? Generation

Although great web design was a core belief, we knew that customers wanted a strategy that would ensure a return on investment was delivered, not just flashy brochure-ware. Whether their goals were generating more online leads, establishing and building brands, or supporting their partners, we have taken pride in our approach, always asking ‘Why’, getting to know the people and the business, and challenging assumptions.

At the same time, we’ve always believed that a website is simply the tip of the proverbial iceberg. With a bit of creativity, web-based functionality offers many possibilities for improving customer experience, and employee tasks, saving them time, making them more efficient, and allowing them to achieve more.

We’ve created bespoke web software for just about anything you can imagine. From business analytics and asset management, to global partner and customer ‘portals’, CRM systems, service desks, online worksheets, and compliance systems, we’ve been able to reduce costs for our customers, and allow them to scale their businesses more rapidly.

Over the years our ‘skunkworks’ projects have allowed us to explore ideas, some good, and some it turned out, not so good. With the benefit of hindsight, we’ve been able to offer our experience, good and bad, to technology-based startups seeking to make a dent in the Universe. We’ve seen some flourish, and others struggle, but in all cases we’ve done our best to encourage lean, commercial thinking.

Strategy is what you leave out

We enjoy solving problems for our customers, but we’ve realised that we’re spreading ourselves thinly across many different areas, when we really could be making a greater impact by focusing on our core competencies.

Over the last 18 months we’ve been examining what we’re good at, the customer relationships that work, and those that don’t. We’ve discussed the problems where our solutions get results, and those that we don’t. Across this landscape was a unifying theme: integration. We are compelled to simplify and streamline, to reduce duplication, manual effort, and increase the value of systems.

We’ve also been a part of the evolution of digital marketing, customer experience management, and operations management, against a backdrop of economic constraints, fierce competition and increasing frustration with big, expensive and often disastrous technology implementations.

And we’ve come to a new chapter in our journey.

We’re saying goodbye to Crafty Devil, the quirky, memorable, and sometimes uncomfortable for some, moniker that has served us well for nearly 8 years.

Crafty Devil - Logo

And we’re saying hello to Flowlens.

Flowlens represents what we do and why we do it, in no uncertain terms.

First off, we solve business problems. Period.

Secondly, we offer a joined-up approach, linking Lead Generation, Selling, Operations and Customer Service upon a tailored analytics platform, uniting your organisation.

Thirdly, we deliver focused technology solutions that actually succeed in meeting their objectives.

The world is getting smaller, and the time has come for light-weight, personalised and integrated business software that actually works for the business, not against.

Spreadsheets. Silos. Sanity.

Many businesses are held back by outdated systems, disjointed data, silo-thinking and non-existent reporting. Customer experiences are unnecessarily diluted, instead of optimised for ongoing revenues.

We believe that technology should unite a business. We believe that technology should bend to the needs of the business, not the other way around. We believe technology should just work.

Our mission is to seek out companies who want to change all that, who want a serious competitive advantage, and who don’t want to pay the exorbitant costs of traditional software.

If that’s you, and you want to learn more about our solution, please email me today.

Rich Dale